Our Altrincham Practice

In 2019 our Altrincham practice turned 50, having been on its current site in since 1983.

Our history

Established by Ross Maskell as a specialist contact lens practice, his aim was to provide a unique service to enable a wide range of individuals, with differing prescriptions and needs, to be successfully fitted with contact lenses. Subsequently he decided to introduce spectacles with a similar philosophy.

The practice has always been at the forefront of contact lens development and conducted the first clinical trials of the Acuvue Disposable Contact Lens, allowing our patients to be the first in the world to enjoy their benefits. We continue to drive our dedication through investment in the latest and most specialist technologies, to provide the highest level of care for our patients.

In addition to this the practice has always invested heavily in state-of-the-art equipment and training in order to always be able to provide the best level of care possible.

The result of over 50 years of development is a practice that takes each individual’s needs on board when trying to assess their ocular health and work out their best optical requirements. This takes into account the latest technologies available for eye-health screening as well as in spectacles (frames and lenses) and in contact lenses.

In December 2016 Ross Maskell decided it was time to start planning his retirement and by May 2017 the business was taken over by Ross’s colleague Anthony Josephson. Mr Maskell fully retired at the end of October 2017. The practice philosophy remains the same: to offer the very best clinical care and a fantastic range of products to suit each individual’s preferences.

Contact Us

Where we are

Located in the heart of Altrincham town centre on Regent Road.

Parking is available directly opposite the practice in a pay and display carpark as well as on-road parking on neighbouring streets.

Practice Front
The Practice - Internal
The Practice - Internal



  • Mr Anthony Josephson
    Mr Anthony Josephson Optometrist

    Anthony joined the practice at the start of 2013. He holds a ‘Master of Optometry’ degree from Manchester University. He is very enthusiastic, and passionate about diagnostic technology designed to help detect and diagnose conditions sooner. In May 2017 Anthony took over the ownership of the business from Ross Maskell.

  • Benjamin Ayliffe
    Benjamin Ayliffe Optometrist

    Benjamin Ayliffe has been with us since June 2017. He graduated with a first class masters degree from the university of Manchester and in 2020 achieved additional qualifications in both independent prescribing and medical retina.

  • Kelly Keenan BA(Hons), MA, FBDO
    Kelly Keenan BA(Hons), MA, FBDO Manager & Dispensing Optician

    Kelly has been a part of the team here since 2006. She is a qualified dispensing optician and has a Masters degree.

  • Kenji
    Kenji Dispensing Optician

    Kenji joined the team in mid-2014. He has been dispensing spectacles since the early 1990s. Kenji also has a very artistic flair and is responsible for most of our impressive window-displays that you can see in the practice.

  • Megan Brown BA(Hons)
    Megan Brown BA(Hons) Clinical Assistant

    Megan joined our team in 2014. In addition to being trained for the pre-screening tests she is currently training to be a dispensing optician, which involves training on site at the practice and frequent visits off-site to the ABDO College in Kent.

  • Jane Hadfield
    Jane Hadfield Clinical Assistant

    Jane joined the team in 2016, bringing with her a wealth of knowledge from previous roles. Since then Jane has been trained in all aspects of pre-screening, supporting the current clinical assistants and the optometrists.

  • Lauren Simpson
    Lauren Simpson

    Lauren joined the practice early in 2019. She is trained for clinical screening in addition to all the duties found around the busy reception area of the practice.

  • Paula Wilson
    Paula Wilson

    Paula is responsible for managing all the financial aspects of the business including invoicing, paying suppliers, VAT and management accounts.